Historic hotel gets a makeover: Kempinski transforms Curio Collection by Hilton

In the heart of the capital, in the historic building of the former telegraph Grand Hotel Vilnius, Curio Collection by Hilton, one of the largest international chain Hilton, will open its doors in May of this year. The new hotel will replace Grand Hotel Kempinski Vilnius, which has been operating here until now. This will be the first hotel of the luxury brand Curio Collection by Hilton in the Baltic States. Apex Alliance Hotel Management, an independent hotel management company with extensive experience in working with international brands, including Hilton, was chosen as the new hotel manager.

Philathropist, investor and business man Marius Jakulis Jason

According to hotel owner Marius Jakulis Jason, it was decided to enter a new, even more impressive stage of the hotel’s history: a franchise agreement was concluded with the international prestigious Hilton chain, which owns more than 7,500 hotels under 22 different brands worldwide. By implementing changes and raising the quality of the hotel to a new level, the aim will be to maintain and strengthen the aspects of the hotel that have been loved by guests for more than ten years. The contract with the current hotel manager is terminated by mutual agreement.

Curio Collection by Hilton is a global chain of luxury 5-star hotels located in exclusive buildings or parts of cities. This brand particularly appreciates the historical, cultural uniqueness of each hotel belonging to the chain. There are currently 160 in the world, and none of them are the same.

“After the Covid-19 pandemic, which caused a lot of challenges for the hotel market, I can finally see that the hotel industry has returned to a normal pace of activity, it has become possible to budget income and expenses quite accurately again. This year, we will no longer compare the results achieved more with the budgets and results of 2023 and not with pre-covid period in 2019. I have a good feeling about hotel market now and I continue to actively look for investment opportunities both in Lithuania and abroad,” says M. Jakulis Jason.

“One of the best results in the accommodation sector and the strongest investment demand are luxury hotels located in unique historical buildings. Historic 5-star hotels are extremely attractive due to their timeless real estate value, so now is a good time to invest in introducing a new prestigious brand like Curio Collection by Hilton to our market. Our guests and corporate customers will be able to enjoy the benefits of Hilton Honors, the world-famous and highly regarded Hilton loyalty program. The powerful commercial engine of the “Hilton” chain will undoubtedly strengthen the reputation of this historic hotel, as well as Vilnius and Lithuania in the world,” adds M. Jakulis Jason.

“After starting to manage an already legendary hotel in the heart of Vilnius, we are expanding our portfolio of luxury hotels to four – that’s the number of 5-star hotels we are currently managing in Europe. Introducing the first Curio Collection by Hilton hotel in the Baltic States, we aim to give some fresh air to the accommodation sector and open a new page in this hotel’s life. We believe that the new brand will create an extremely favorable environment for the further growth of the hotel business, while also creating emotional value for owners and partners,” says Giovanni Valentini, director of independent hotel operator Apex Alliance Hotel Management.

According to G.Valentini, the hotel will have a new manager, other team changes are currently not planned.

Apex Alliance Hotel Management ensures that hotel guests who booked their stay in May and for subsequent periods, nothing changes: services will be provided in full, their highest quality is guaranteed.